Outline Chapter 4: The Transnational Media Corporation and the Economics of Global Competition

Definition:

• Transnational Corporation- (TNC), as a system of organization, represents a natural evolution beyond the multinational corporation of the 1960s and 1970s. The TNC is the strategic decisions making and allocation of resources based on economic goals and not national boundaries
• The commodity sold in TNMC is information and entretainment

1. The Transnational Media Corporation
2. The Purpose of a Global Media Strategy
3. The Globalization of Markets
4. Transnational Media Ownership
5. Media and Global Finance
6. Business and Planning Strategies
7. Transnational Media and The Market Place of Ideas